Gamification product demo

IBM needed to effectively showcase the capabilities of Watsonx Assistant, Watson Discovery, and IBM Business Automation/RPA. A successful demonstration would highlight the product’s ability to optimise customer service interactions through AI-powered automation. Gamification provied to be a powerful tool, integrating the product portfolio value in a way that was fast and easy to understand.

Market positioning & reputation

The project was crucial for positioning Watsonx Assistant as a leading AI-powered customer service tool. A compelling experience would enhance IBM’s reputation and competitive edge in the market.

Engagement and adoption

The goal was to engage attendees each of the global roadshows, driving interest and adoption of Watsonx Assistant. High engagement levels would translate to increased consideration and demand for the product.

Sales impact

The success of the gamified experience had direct implications for IBM’s sales. For instance, Walmart’s immediate sign-on with IBM during the event underscored the potential for significant sales boosts.

Global reach

Ensuring the experience could be replicated and deployed at multiple global events was vital. Consistent and impactful presentations across different markets would reinforce IBM’s global presence and influence.

Customer satisfaction

Demonstrating how Watsonx Assistant could improve customer satisfaction, reduce call handle times, and achieve cost savings was essential. These measurable benefits would validate the product’s value proposition to potential clients.

Innovative creative technology

Successfully delivering an innovative and engaging experience would reinforce IBM’s image as a leader in AI and customer service solutions. It would also showcase IBM’s commitment to leveraging cutting-edge technology to solve real-world problems.