AI can make knowledge go further: spread the word
How our AI-powered learning management system (LMS) can transform data from in-person events into a durable, searchable knowledge base – providing actionable insights and continuous learning across mci group’s global offices.
Outmanoeuvring uncertainty: Immersion as innovation
How immersion can extend beyond traditional marketing meanings, to deliver a far more human-centric approach to engagement
Why better brand cohesion can empower the climate movement
Can effective omni-channel marketing programmes ensure far wider adoption of green initiatives?
The Power of Authenticity: How Genuinfluencers Can Communicate Your Values
How can brands harness the new ways consumers are interacting with and across social media?
Outmanoeuvring uncertainty: Re-evaluating value in 2023
How should brands adapt in order to continue to engage their audiences, combat uncertainty and have meaningful interactions with clients and customers?
One million creative ideas: The true role of creativity in business
In our increasingly changeable and competitive world, creativity is a key ingredient for success.
Marketing and the machine: Can artificial intelligence replace human creativity?
Are we being replaced? It’s a question on many a mind as new advancements in artificial intelligence burst onto the scene every day.
Inside loyalty: why connecting with talent is the new marketing frontier
Talent. It’s the invaluable resource that the mci group, and no doubt many other businesses, have harnessed to build and grow.
Identities in sync: the end of distinct digital and physical selfhood
Physical and digital space. These two distinct realms have long defined and determined the way brands conduct themselves in their relationship marketing.
Brand humanity: A silver bullet for serial change?
We believe there is a more ideological, less tangible element through which brands can achieve truly meaningful connections with audiences.
Back down or pop up? – How your brand can harness transience to drive long-term engagement
Can there be congruence between these two forces? Should transience be viewed as a curse, or a tool to be harnessed in live relationship marketing.
AI is centralising the consumer journey: Here’s how your brand can stand out
The future of AI tools will see them function as a one-stop shop for all the consumer’s needs. But what does this mean for brands?