How immersion can extend beyond traditional marketing meanings, to deliver a far more human-centric approach to engagement

Can effective omni-channel marketing programmes ensure far wider adoption of green initiatives?

How can brands harness the new ways consumers are interacting with and across social media?

How should brands adapt in order to continue to engage their audiences, combat uncertainty and have meaningful interactions with clients and customers?

In our increasingly changeable and competitive world, creativity is a key ingredient for success.

Are we being replaced? It’s a question on many a mind as new advancements in artificial intelligence burst onto the scene every day.

Talent. It’s the invaluable resource that the mci group, and no doubt many other businesses, have harnessed to build and grow.

Physical and digital space. These two distinct realms have long defined and determined the way brands conduct themselves in their relationship marketing.

We believe there is a more ideological, less tangible element through which brands can achieve truly meaningful connections with audiences.

Can there be congruence between these two forces? Should transience be viewed as a curse, or a tool to be harnessed in live relationship marketing.

The future of AI tools will see them function as a one-stop shop for all the consumer’s needs. But what does this mean for brands?

How key tech trends in 2022 can guide brands towards engagement